METHODOLOGY                                                                                                           

Centre for Forecasting and Research (C fore) conducted the survey to rank top B-schools in India based on their performance in year 2002-03.The methodology and parameters for evaluation were reviewed by a committee consisting of representatives from industry and academia which was headed by managing editor of Outlook Sandipan Deb. Two new parameters were added namely International linkages and extracurricular activities and also only those institutes/branches were considered from where at least one batch has graduated.

The B-schools were ranked based on objective data and the satisfaction scores of key stakeholders i.e. industry, students and faculty. The survey was open to all B-schools in India at site www.indiabschools.com where a questionnaire designed for the survey could be down loaded.  Invitation was also sent to 769 B-schools to participate. In all 226 of them responded. The validation exercise was carried by a special team which cross-checked the data by asking for necessary documents like appointment letters, balance sheets, annual report etc. Field visits were also conducted to check the veracity of information.  This year again 65 B-schools had to be dropped from the survey, for fudging data.

The objective scores were obtained by evaluating B-schools against the following six broad parameters
 

1. Placement performance
2. Intellectual capital
3. Infrastructure and facilities
4. Industry interface
5. International Linkages
6. Extra curricular activities

These were further divided into sub-parameters as shown in the table. The marks were allotted in a particular category by normalizing against the topper in that category. E.g. if marks for maximum salary are 55 and the highest in this category is Rs 15 Lakhs, then marks  allotted to an institute is where maximum salary offered was Rs 3 Lakhs were 3/15 * 55 = 11.B-schools  whose flagship course is oriented to specialized subject  were listed under sectoral B-schools and were evaluated against the same parameters.

The satisfaction survey of recruiters was conducted online at site indiabschools.com.679 of them participated. The recruiters were asked to rate the graduates of the B-schools they were familiar with against six parameters namely effectiveness in application of knowledge of subject / Skills, analytical skills, communication and presentation skills, creativity, proactive attitude and ability to work in team. A poll was also conducted among 59 top league corporate executives to find corporate executives to find out what they value most in a MBA graduate and also how they evaluated the top three B-school graduates on these parameters. The satisfaction survey for students and faculty was open to students and faculty of all B-schools at indiabschools.com since September 2^nd 2002. In all 6100 students and 2,269 faculty members participated. The aggregate score of the year long exercise was taken to asses a institute. The students and faculty were also asked to rank top B-schools in the country and also in their state. These results and other findings are available at site indiabschools.com.

The satisfaction survey is a continuous exercise and any student or faculty of B-school can participate in it. The average score will be used for next round of survey. Any new B-school who wish to participate in the next year survey can also register with us at the site.

The project team consisted of Premchand Palety, N.K Sinha, Shaaista Bhat, B. Bhattacharya, Naveen Bhatt, Tanmay Kumar Pradhan and Ajay Kumar.

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