OUTLOOK - C fore Survey 2005
(METHODOLOGY)

 

METHODOLOGY                                                                                                           

Research organization C fore conducted the survey to rank top B-schools in India based on their performance in year 2004-05.The methodology and parameters for evaluation were reviewed by a committee consisting of representatives from industry and academia.

The B-schools were ranked based on objective data and the satisfaction scores of key stakeholders i.e industry, students and faculty. The survey was open to all B-schools in India at site www.indiabschools.com where a questionnaire designed for the survey could be down loaded.  Invitation was also sent to 950 B-schools to participate. In all 234 of them responded. Information on some institutes was also obtained from secondary sources available. The validation exercise was carried by a special team which cross-checked the data by asking for necessary documents like appointment letters, balance sheets, annual report etc. Veracity of information was also checked by ‘mystery shopping’ method.

The objective scores were obtained by evaluating B-schools against the following six broad parameters

  1. Placement performance

  2. Intellectual capital

  3. Infrastructure and facilities

  4. Industry interface.

  5. International Linkages

  6. Extra curricular activities

These were further divided into sub-parameters as shown in the table. The marks were allotted in a particular category by normalizing against the topper in that category. E.g if marks for maximum salary are 55 and the highest in this category is Rs 16 lakhs, then marks allotted to an institute is where maximum salary offered was Rs 8 lakhs were 8/16 * 55 = 27.5  B-schools  with entry barriers like only engineers and whose flagship course is oriented to a particular specialization  were listed under sectoral B-schools and were evaluated against the same parameters.

The satisfaction survey of recruiters was conducted online at site indiabschools.com. 639 of them participated. The recruiters were asked to rate the graduates of the B-schools they were familiar with against six parameters namely effectiveness in application of knowledge of subject / Skills, analytical skills, communication and presentation skills, creativity, proactive attitude and ability to work in team. The satisfaction survey for students and faculty was open to students and faculty of all B-schools at indiabschools.com since   September 2004. In all 6345 students and 1,125 faculty members participated. The aggregate score of the year long exercise was taken to asses a institute. The students and faculty were also asked to rank top B-schools in the country and also in their state. These results and other findings are available at site indiabschools.com.

The project team consisted of Naveen Bhatt, T.K Pradhan, N.K Sinha, B. Bhattacharya, G. Upadhyay, Ajay Kumar and
Premchand Palety.
 

WEIGHTAGES (%)

PARAMETERS

Weightage (%)

Placement Performance

19

Intellectual Capital and Faculty

17

Industry Interface

14

Infrastructure & Facilities

13

Extra Curricular Activities

5

International Linkages

13

Satisfaction Survey Score

19

PLACEMENT PERFORMANCE

MARKS

% Student Placed

55

Median Salary

55

Maximum Salary

55

Minimum Salary.

55

% Student Placed Abroad

25

Max. Salary Abroad jobs

25

     ROI Index (Avg. sal / Fee)

55

TOTAL

325


 

INTELLECTUAL CAPITAL AND FACULTY

MARKS

Books

30

Papers Published in Indian Journals

30

Papers Published in International Journals

40

No. of Cases Authored

20

Journal

10

Faculty/Student ratio

50

No.  of Faculty with more than 10 years

teaching experience / Student ratio

20

No. of faculty with more than 10 years

Corporate Experience / Student ratio

20

Ph.d / Student Ratio

20

Faculty with Ph.d. (abroad)

15

Revenue from Consultancy

25

TOTAL

280

 

INDUSTRY INTERFACE

MARKS

Revenue from MDPs

100

No of MDPs

50

No. of Seminars

40

No. of Workshops

40

TOTAL

230


 

INFRASTRUCTURE & FACILITIES

MARKS

Campus Area

25

Built -up Area

40

Computer / student ratio

35

No. of Amphitheatre Class Rooms

15

Library Books / Student ratio

25

Electronic Database

25

Residential Facilities

15

Single Occupancy Room

15

MDP Hostel

15

TOTAL

210

 

EXTRA CURRICULAR ACTIVITIES

MARKS

National Level Events Organised by the Institute

40

Awards Won by Students

40

TOTAL

80


 

INTERNATIONAL LINKAGES

MARKS

Student Exchange Programme

35

Faculty Exchange Programme

35

Student actually Exchanged

70

Faculty actually exchanged

70

TOTAL

210

 

SATISFACTION SURVEY SCORE

RECRUITER SATISFACTION SCORE

200

STUDENT SATISFACTION SCORE

60

FACULTY SATISFACTION SCORE

60

TOTAL

320

 

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