OUTLOOK - C fore Survey 2007
(METHODOLOGY)

 

Research organization C fore conducted the survey to rank top B-schools in India.

For the purpose of ranking, B-schools were segmented into four broad categories viz Government / public sector funded autonomous institutes, Private, Sectoral and University departments.  The B-Schools that offered one year programme like Indian School of Business (ISB) and Great Lakes in Chennai were not included in the survey.   The survey was open to all B-schools in India at site www.indiabschools.com where a questionnaire designed for the survey could be down loaded.  Invitations were also sent to over 700 B-schools to participate. In all 216 B-schools participated in the survey. The validation exercise was carried by a special team which cross-checked the data by asking for necessary documents like appointment letters, balance sheets, annual report etc. Veracity of information was also checked by ‘mystery shopping’ method.

The objective scores were obtained by evaluating B-schools against the following five broad parameters

1.     Intellectual capital

2.     Placement performance

3.     Infrastructure and facilities

4.     Industry interface.

5.     International Linkages 

These were further divided into sub-parameters as shown in the table. The marks were allotted to a B-school against a particular sub parameter by normalizing against the topper for that parameter. E.g if marks for Median salary is 70 and the highest median salary offered at any institute irrespective of the category is 13 lakhs per annum, then  marks allotted to an institute  where median salary offered was Rs 3 lakhs per annum would be  3/13*70 = 16.15.

The satisfaction survey of recruiters was conducted online at site indiabschools.com. 713 of them participated. The recruiters were asked to rate the graduates of the B-schools they were familiar with against six parameters namely effectiveness in application of knowledge of subject / Skills, analytical skills, communication and presentation skills, creativity, proactive attitude and ability to work in team. A perceptual survey was also conducted among faculty members of different B-schools who were asked to rate the B-schools that they were familiar with on a ten point scale against different parameters like intellectual capital , industry interface , infrastructure and placements. The rating that they gave to their own institute was not considered. In all 532 faculty members participated in the survey.

WEIGHTAGES (%) 

PARAMETERS

Weightage (%)

Placement Performance

21

Intellectual Capital

23

Industry Interface

19

Infrastructure & Facilities

19

International Linkages

8

Recruiters Satisfaction Survey Score

10

 

PLACEMENT PERFORMANCE

MARKS

% Student Placed

50

ROI Index (Average Salary / Fee)

70

Median Salary

70

Maximum Salary

70

Minimum Salary

70

Faculty Perception

70

TOTAL

400

(%)

21

 

 

INTELLECTUAL CAPITAL

MARKS

Books Published (2006-07)

30

Papers Published in Indian Journals (2006-07)

50

Papers Published in International Journals (2006-07)

100

No. of Cases Authored (2006-07)

20

Journal

20

Doctoral Programme

20

No.  of Permanent Faculty sent to international

Seminars/ Conferences  (2006-07)

20

Faculty / Student Ratio

30

Faculty with more than 5 years Industry experience /

Student Ratio

20

Faculty with PhD / Student Ratio

20

Faculty Perception

100

TOTAL

430

(%)

23

 

INDUSTRY INTERFACE

MARKS

No. of Seminars

20

Revenue from Consultancy

50

Revenue from MDPs

100

No. of Research Project undertaken with industry

30

Incubation Cell

25

Corporate Visitors

10

Projects launches by Incubation Cell

25

Faculty Perception

100

TOTAL

360

(%)

19

 

INFRASTRUCTURE & FACILITIES

MARKS

Campus Area

20

Built -up Area/ no. of students ratio

60

Computer / no. of students ratio

30

No. of Books in Library

20

Faculty Cabins / no of Faculty ratio

10

Electronic Databases

10

Residential Facilities for students

10

No. of Single Occupancy Room / Student Ratio

10

MDP Hostel

10

WI FI campus

10

Lap  top to every student

10

Faculty Houses / Faculty

20

Facilities like Gym , swimming pool, etc.

30

Auditorium

10

Faculty Perception

100

TOTAL

360

(%)

19

 

INTERNATIONAL LINKAGES

MARKS

Student Exchange Programmes

25

Faculty Exchange Programmes

25

Number of Students who actually went abroad

30

Number of Faculty members who actually went abroad

30

Number of Student who came from Abroad

20

Number of Faculty members who came from Abroad

20

TOTAL

150

(%)

8

 

RECRUITER SATISFACTION SCORE

200

TOTAL

200

(%)

10

 

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