|
Preferences
& Perceptions of B-school graduates
(Ac Nielsen ORG-MARG's survey)
No
smoke screen: ITC among Top 5 recruiters:
McKinsey Retains No.1 Slot At B-School
ITC has taken its marketing might beyond consumers and into the country's top business schools. In this year's edition of the hottest recruiters on campus, ITC has moved into the top five, surging past multinationals, banks and IT majors.
The tobacco major made an aggressive bid for visibility on campuses this year and won -it moved from a poor number 12 to number four in the 'Recruiters of choice ' ranking. With the inter campus contest ' mera gaon, mera desh', which promised lakhs in prize money, "the company has improved its brand equity at the campus level", saya Mohit Ralhan of FMS, Delhi. Plus , says IIM Calcutta's Ankush Wadhera, ITC's diversification into variety of business beyond cigarettes has increased the possibility of cross-functional exposure for those who join it.
ITC
was the biggest surprise in a year when B-school students stuck to their
list of old favourites: management consulting continued its reign at the
top for the second year, buoyed by aggressive recruiting during the
just-concluded summer placement season. And McKinsey continued to be
ranked as the numero uno employer by the class of 05. The findings
come from the fifth round of ACNielsen ORG-MARGs CAMPUSTRACK
B-school, a syndicated study on the preferences and perceptions of
upcoming B-school graduates.
One
important reason why the consulting sector continues to be rated highly
by B-school graduates is that the entire universe of students can apply
to a consulting firm, irrespective of domains. More important, a
consulting job meets almost all the other key drivers that influence
student choice, like compensation, job content, overseas travel and
cross-functional mobility.
In
fact, three consulting firms have been ranked among the top 10, Besides
McKinsey, consulting firms like the Boston Consulting Group and
Accenture have moved up the rankings compared to previous years.
Thats very flattering. It shows the strength of the brand, says
Vikram Bhalla, principal, BCG. For years, BCG has recruited only at the
IIMs A, B, C.
Like
the previous year, the class of 05 ranked FMCG second among its
industries of choice, with HLL retaining its second position among the
most preferred employers.
Top 10 Industries of Choice
Class of 02-05
|
Class
of 03
|
Class
of 04
|
Class
of 05
|
|
Mgmt Consulting
|
FMCG
|
Mgmt Consulting
|
Mgmt Consulting
|
|
FMCG
|
Mgmt Consulting
|
FMCG
|
FMCG
|
|
Foreign Banks
|
Foreign Banks
|
Foreign Banks
|
Software/IT Cons.
|
|
Financial Inst.
|
Software/IT Cons.
|
Software/IT Cons.
|
Foreign Banks
|
|
Software/IT Cons.
|
Financial Inst.
|
Financial Inst.
|
Financial Inst.
|
|
Insurance
|
Retailing
|
Retailing
|
Telecom
|
|
Retailing
|
Insurance
|
Insurance
|
Automobile
|
|
Telecom
|
Telecom
|
Telecom
|
Consumer Durables
|
|
Entertainment/Media
|
Entertainment/Media
|
Entertainment/Media
|
Retailing
|
|
Consumer Durables
|
Consumer Durables
|
Consumer Durables
|
Insurance
|
|
Automobile
|
Automobile
|
Automobile
|
Entertainment/Media
|
Source:
ACNielsen ORG-MARG CampusTrack B-school
Top 15 Recruiters of
Choice
Class of 2002-2005
Class of 02
|
Class
of 03
|
Class
of 04
|
Class
of 05
|
|
HLL
|
HLL
|
McKinsey & Co
|
McKinsey & Co
|
|
Accenture
|
Infosys
|
HLL
|
HLL
|
|
McKinsey & Co
|
McKinsey & Co
|
Infosys
|
BCG
|
|
P&G
|
P&G
|
BCG
|
ITC
|
|
Arthur Andersen
|
Citibank
|
Citibank
|
Citibank
|
|
Lehman Brothers
|
ICICI Bank
|
P&G
|
HSBC
|
|
Infosys
|
HSBC
|
TAS
|
P&G
|
|
Citibank
|
Nestle
|
HSBC
|
Accenture
|
|
Goldman Sachs
|
Lehman Brothers
|
Accenture
|
Infosys
|
|
BCG
|
BCG
|
Lehman Brothers
|
Lehman Brothers
|
|
ICICI Bank
|
Accenture
|
IBM
|
Goldman Sachs
|
|
Nestle
|
Goldman Sachs
|
ITC
|
IBM
|
|
HSBC
|
PWC
|
GE Capital
|
Amex
|
|
A T Kearney
|
Coca Cola
|
Wipro
|
Microsoft
|
|
Duetsche Bank
|
Cadburys
|
Amex
|
ICICI Bank
|
Source: ACNielsen ORG-MARG
CampusTrack B-school
Campus Recruiter Index:
Leaders Over Top 15 The Years (Across Segment)
|
|
Class
of 04
|
Class
of 05
|
|
Premier
B-schools
|
McKinsey
|
McKinsey
|
|
Other B-Schools
|
Infosys
|
McKinsey
|
|
Students in the top 10 percentile
|
McKinsey
|
McKinsey
|
|
Students not in the top 10 percentile
|
McKinsey
|
McKinsey
|
|
Students with work experience
|
McKinsey
|
McKinsey
|
|
Students without work experience
|
McKinsey
|
HLL
|
|
Students with engg. background
|
McKinsey
|
McKinsey
|
|
Students
with non-engg. background
|
McKinsey
|
ITC
|
|
Male students
|
McKinsey
|
McKinsey
|
|
Famale students
|
McKinsey
|
ITC
|
When CRI was analysed by segments, companies
having the highest Campus Recruiter Index were
(compared with the
ratings obtained from the Class of 04)
Source: ACNielsen ORG-MARG CampusTrack B-school
Chosen Industries
For
Making A Career Class of 05
|
Type of
Institute
|
|
All
|
Premier
|
Other
|
|
Base
|
635
|
283
|
352
|
|
Management Consulting
|
50
|
49
|
50
|
|
FMCG
|
43
|
46
|
41
|
|
Software-IT Consultancy
|
36
|
30
|
41
|
|
Foreign Banks
|
33
|
35
|
31
|
|
Financial Institutions
|
27
|
30
|
25
|
|
Telecom
|
17
|
12
|
20
|
|
Automobile
|
16
|
15
|
17
|
|
Consumer Durables
|
15
|
14
|
15
|
|
Retailing
|
14
|
13
|
16
|
|
Insurance
|
14
|
15
|
13
|
|
Pharmaceutical
|
13
|
10
|
16
|
|
AD Market / Research
|
13
|
12
|
14
|
|
Entertainment/Media
|
12
|
| |
