MICA Retail Yatra Concluded

The students of the first batch of the Post Graduate Programme in Retail Communications Management (PGPRCM) at Mudra Institute of Communications, Ahmedabad(MICA) concluded their first “MICA Retail Yatra”. The yatra with 15 students, alongwith faculty members, continued for 23 days, toured through 10 cities and interacted with various key people in different organisations. They met Mr.Kishore Biyani of  Pantaloons, who is the doyen of the Indian Retail Industry; Mr.Arvind Singhal of KSA Technopak who is Chairman of the largest retail multi-national consultancy in India; Mr.Brotin Banerjee of Barista, who is COO of the modern day coffee chain; Mr.R.Sriram of Crossword, who redefined the concept of book retailing in India; Mr.Viraj Gandhi of The Medicine Shoppe, who launched an International chain of medicine shops in India; Mr.Susil Dungarwal of The Loft, who started the first ever largest footwear store in India, to name a few. These corporate executives and entrepreneurs, provided the students with valuable insights of their business model, strategy and operations which contributed to a great extent to the building of India’s largest organised format large retail brands, besides providing very meaningful and practical learnings for the MICA students pursuing their postgraduate study in Retail Communications Management. The students also learnt about the various retailing formats which presently exist and also which are evolving. On an overall basis the industry took this yatra on a very positive manner as it was a very unique and the first of its kind in Indian education pedagogy.

The Mica Retail Yatra was supported by The Retailers Association of India (RAI) under the guidance of Mr.Gibson Vedamani, CEO, RAI. Faculty members accompanying the students were Prof.Hemant Trivedi and Ms.Mini Mathur.