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JOB
SCULPTING - the new HR mantra
BY SHARAD S RAMNARAYANAN, MDI GURGAON - 122001
INTRODUCTION
:
Job
Sculpting - a term coined by timothy Butler and James Waldroop
is a system for matching people to jobs and their interests. The
term interests refer to the deep interests that help an employee
to be satisfied in his job. It is not his hobbies. This concept
is highly relevant in the present context as there are many professionals
who are so well educated and achievement oriented that they are
capable of succeeding in many different types of jobs. But, they
will remain in the job that fits their deeply embedded life interests
– the job that encompasses their long held emotionally driven
passions. This is especially true in the case of IT industries
where recruitment and retention are the major workforce challenges.
Job Sculpting is not new. This is true, as a concept. What is
new is the attempt to train and implement the philosophy in an
organization. This provides a starting point to a potentially
very strong idea, which if properly implemented can lead an organization
to the smooth attainment of goal. This concept can be said to
be based on Maslow’s theory of hierarchy of needs. The talented
person considered here is one who has satisfied his physiological,
security, social and esteem needs with his knowledge, status in
the society and the high compensation he receives. What remains
is his self-actualization need. This, he tries to achieve through
his job. If the job does not match his deep interests which can
lead him to his self-actualization then he considers the job unfit
and finally he leaves the job. The very purpose of Job Sculpting
is adding that something, say X, into the job and removing something,
say Y, so that the job fits him. Job Sculpting makes a person
express his interest in the job he is doing and at the same time
gets the required work done. One of the main features of Job Sculpting
is its attitude towards money. Money is considered to be only
one among the many reasons that cause a person to change his job.
While below market compensation can provoke employee turnover
the converse: Above market compensation promotes employee retention
need not be true. Again in the former case it is the esteem factor
that is more responsible for his change of workplace rather than
the financial factor. This is true in countries like US but in
countries like India money does prove to be a deciding factor,
though its contribution towards the same is declining. Whatever
the reasons be for turnover it is an accepted fact that employee
turnover affects the productivity of the company and Job Sculpting
can play an important role in decreasing the same.
EFFECTS OF JOB-SCULPTING :
As
is with every method this method also has its own merits and demerits.
First of all if the manager understands the embedded interests
of his subordinate then he can allot the work accordingly. He
does this usually by adding some new work to the existing one
and discarding a part of the existing work. The new work motivates
the employee to a greater extent and hence his productivity. More
work is done in less time. But what will happen to the discarded
job? What if the discarded job is a part of the existing one such
that only he can do it? Job Sculpting can help if for any work
every disinterested individual has another one interested in the
same. Again if the manager finds no jobs that suits his subordinate’s
interests then he can pretty well be sure that his subordinate
would leave the organization sooner or later. Now the manager
has to act tactfully. The employee should be retained and allowed
to continue till he leaves on his own and during this time another
person interested in the same job can be trained so that work
doesn’t suffer on the former’s departure.
CONCLUSION :
In
the knowledge based economy, a company’s most important asset
is the energy and loyalty of its people-the intellectual capital
that can quit and go to work for a competitor. Allowing people
to stay in jobs they are uninterested in doesn’t make sense. In
conclusion we can say that despite its flaws, Job Sculpting can
act as a major tool in retaining the company’s best talent and
hence lead it to the attainment of its goal.
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