| > Hindrances IN MOBILE BANKING ADOPTION IN
INDIA: |
|
Abhay
Jain (Lecturer), Dr. B.S. Hundal (Reader),
Guru Nanak Dev University,Amritsar. (Punjab) |
|
| > KEEPING
INSYNC WITH CONSUMER |
| M. Thirulogachander, Research Associate, IBS Research Center,
Chennai |
|
| >
FAILURE IN SERVICES MARKETING
|
Prof
R.K.Gupta, BE
Mech.Hons, MBA,F.I.E, Professor & Director,
S
A Jain
Institute
of Management & Techology {AIMT}
|
|
| > RURAL
MARKETING: Challenges, Opportunities & Strategies |
|
The
future lies with those companies who see the poor as their
customers.
-CK
Prahalad to Indian
CEO's, Jan 2000
To
get rich, sell to the poor.
-Pradeep Kashyap.
|
|
> INNOVATION
LEADS TO ORGANIZATIONAL EXCELLENCE
"Innovation means revolution not
evolution" |
| Jitendra
Kumar Jain, MBA- I year, ICFAI Business School, Hyderabad, |
|
| > Brand
Prism |
| Arunashish Ghosh,
Student, Institute of Management Technology, Ghaziabad |
|
> RELATIONSHIP
MARKETING –
THE NEW TANTRA FOR LIFE INSURANCE SECTOR
|
D.Ramkumar,
M.B.A., M.Phil.,Lecturer,
Department Of Management Studies,
N.M.S.S.Vellaichamy Nadar College,
Nagamalai,
Madurai |
|
| >
Celebrity
Advertising: Does It Make Things Easy?
|
Ankit
Dhasmana, Masters In International Business,
Delhi School of Economics, Delhi University
|
|
| >
Coca-Cola:
Fighting the battle for the “thanda” market
|
Ankit
Dhasmana, Masters In International Business,
Delhi School of Economics, Delhi University
|
|
| >
A
CASE STUDY ON THE INDIAN SOAP -
JASSI JAISI KOI NAHIN
|
|
Deepa Kumari,
Lecturer, Rai University, Meadows campus, Faridabad. |
|
>
MARKETING
OF LEGAL SERVICES:
EMERGING CHALLENGES AND OPPORTUNITIES |
|
Prof
R K Gupta,
Aravali Institute of Management, Jodhpur. |
|
| >
Customers
Equity |
Arunashish
Ghosh & Prashant Kumar, PGDBM 2005
Institute
of management Technology, Ghaziabad
|
|
| >
DRIP
MARKETING –POWERFUL MARKETING OPPORTUNITY |
|
Prof
R K Gupta,
Aravali Institute of Management, Jodhpur. |
|
| >
Brand
Extension-A double edged sword |
|
Nabajyoti
Choudhury, Final year PGDBA, M. S. Ramaiah Institute of
Management. |
|
| >
Touchpoints
as a tool with Marketers |
|
Ashish Gomber, M S Ramaiah Institute
of Management, Bangalore. |
|
>
CUSTOMER
RELATIONSHIP MANAGEMENT
Question
Of Successful Implementation |
|
Harit Shroff, MBA Student,
MDI,Gurgaon. |
|
| >
Retail
Branding in India: Past, Present & Future |
Ankit Dhasmana,
Masters In International Business,
Delhi School of Economics, Delhi
University. |
|
| >
Coca-Cola: Fighting the battle for the
“thanda” market |
Ankit Dhasmana,
Masters In International Business,
Delhi School of Economics, Delhi
University. |
| |
| >
Celebrity Advertising: Does It Make
Things Easy? |
Ankit Dhasmana,
Masters In International Business,
Delhi School of Economics, Delhi
University. |
| |
| >
Spiral branding - A paradigm Shift In
Indian Media Advertising |
Rohit Bharti,
MBA - Infrastructure
Management.
Indian Institute of Information Technology
and Management, Gwalior |
| |
| >
Brands - Are they Ephemeral? |
|
Ashish Gomber,
M.S.Ramaiah Institute of
Management, M.S.R.Nagar, Bangalore. |
| |
| >
BRAND MANAGEMENT |
|
V. Govindaraj,
Lecturer, A.V.C College
of Engineering, Mayiladuthurai. |
| |
>
A FRAMEWORK FOR MEASURING THE
EFFECTIVENESS OF
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) |
|
DR. K. ELANGCHEZHIAN,
PHD HOD MBA AT VIT
DEEMED UNIVERSITY
VELLORE.
&
D.MALMARUGAN, B.E., MBA.,
LECTURER IN MBA DEPARTMENT OF KSR COLLEGE OF ARTS & SCIENCE,
TIRUCHENGODE (AFFILIATED TO PERIYAR
UNIVERSITY SALEM) INDIA. |
| |
| >
CHANGING PARADIGMS IN RELATIONSHIP
MARKETING |
|
Anwesha Bose & Rajnish Kumar, Xavier Institute of
Management, Bhubaneswar. |
| |
| >
NUFgen Marketing |
K.V. KANNAN, LECTURER, DEPARTMENT OF MBA,
K.S.R. COLLEGE OF ARTS & SCIENCE, TIRUCHENGODE. |
| |
| >
Brand Valuation |
'Spectrum' - Research & Consultancy Group,
Indian Institute of Foreign
Trade, New Delhi. |
| |
| >
Dimensions of Service Marketing |
'Spectrum' - Research & Consultancy Group
Indian Institute of Foreign Trade, New Delhi. |
| |
| >
Portfolio Analysis |
|
R.
karthik,
Student, Dept. of mgmt. Studies, University of Madras, Chepauk. |
| |
| >
The Future Is Cellular ! |
| T. Arun kumar,
DOMS, MKU, MADURAI, TAMIL NADU. |
|
| >
Customer Service in Retailing |
Navneet Agarwal, Student
Indian Institute of Foreign Trade (IIFT)
School of
International Business Management, New Delhi. |
| |
| >
Brand Management |
Mohit Khandelwal,
Student
Indian Institute of Foreign Trade,
New Delhi. |
| |
| >
Power Branding |
Navneet Agarwal,
Student
Indian Institute of Foreign Trade,
School of International Business Management, New Delhi. |
| |
| >
Green Marketing |
Lalit Sharma,
Student
Indian Institute of Foreign Trade
School of International Business Management, New Delhi. |
| |
| >
Revenue Management in Retailing |
Subash Talatam, Research
Associate,
Aurora’s P. G. College, Chikadapally,
HYDERABAD. |
