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Operational Challenge, ‘Inbound Logistics’-Key to
seamless Supply chain, a micro perspective
Rameshwar Dubey
Faculty-NSHM Business School & SupplyChain
Consultant
(Formerly SU-Logistics Manager & Project Coordinator,
ACC Limited) Phd Scholar at MNNIT
&
Dr.Tripti Singh
Faculty-School of Management Studies,
MNNIT-Allahabad
&
J. V. B Sastry
Sr. Vice President (Regional Logistics Head), ACC
Limited
Abstract:
It was way back in the year 1985 when Michael Porter has proposed
value chain model in the theory of competitive advantage which was
published in the Harvard Business Review pointed out that both
Inbound and Outbound Logistics constitute primary activities that
add value to the firm value chain which is finally accrued to the
end user but still even after 22 years in India Inbound Logistics
need fair treatment because due to irrational &
Unprofessional approach resulting in huge loss of revenue.
Time has come when serious attention should be paid towards
redefining Inbound Logistics practice, building rail logistics
capability, which is heart of domestic logistics in India.
Design/methodology/approach: Research paper based on observation
and study conducted at cement&steel plants.
Keywords: Demmurages, Shipping Cycle Time, Rake.
Paper type: Research based on interview with plant Logistics
manager, Production manager & Vice President of Logistics.
Introduction:
According to Council of Supply Chain Management “Logistics is
defined as that part of supply chain which deals with efficient
and effective flow and storage of goods, services and related
information from point of origin to the point of consumption”.
However Logistics has different meanings to different people but
the objective is to deliver goods or services from one point to
another point by means of any existing mode in Right condition at
Right Place at Right time in Right quantity at Right cost. If all
these conditions are satisfied then Logistics function is very
important from strategic perspective and even a greater challenge
for any firm. Here Logistics owing to its vastness and complexity
it has been further categorized into two major categories:(1)
Inbound Logistics¹ and (2) Outbound Logistics².Here the scope of
research paper is limited to Inbound Logistics.Inbound Logistics
is defined as flow of raw materials/semi finished goods from
source to plant (where materials is converted into finished
goods). However it involves several key dimensions and each
dimension need serious treatment because each dimension has major
influence on Logistics cost and service to the customer, which
further measures customer satisfaction. The objective of this
research paper is to identify inbound Logistics components and
impact of these components on total Logistics cost.
Executive Summary:
With the Indian economy growing at more than 8% and manufacturing
growing in double digits, the Logistics sector is at an inflexion
point. Strong growth enablers exist today in the form of INR 14 tn
of infrastructure development and thus there is huge growing
demand for steel and cement in near future and to meet this
challenge Inbound Logistics needed to be seamless. To produce 1 mt
of saleable steel there is requirement for 4 mt of raw materials
(iron ore, coking coke, Limestone etc.) or to produce 1 mt of
clinker (raw material used for making Ordinary Portland Cement it
requires limestone, gypsum and coal. The situation becomes more
challenging when blended cement is produced then it further
requires slag or flyash. In order to produce saleable steel or
saleable cement the raw materials are procured from identified
source by means of road/rail. However in case of road the
following Inbound Logistics dimension are very important are:
(1) Shipping Cycle Time (due to waiting time at the plant due to
improper loading practice at plant leads to increased delivery
time)
(2) Detention Time (waiting time due improper unloading /unloading
practice at plant)
(3) Break down maintenance
In case of rail the following Inbound Logistics dimension are very
important are:
(1) Demmurages (if loading and unloading time in case of rail
exceeds free time then penalty is imposed which accounts nearly 1%
to 2% of freight in case of cement and steel plant)
(2) Handling cost
To understand these dimensions critically and there effect on
Total Logistics Cost a open ended questionnaire has been prepared
to know how these dimension effect total inbound logistics cost
and what are the factors that effects it. On the basis of response
from 5 Plant Logistics Head from cement plants of a leading cement
producer and from 5 Plant Logistics Head from Integerated Steel
Plant producer this research has been implemented on pilot run
basis in one the plant and the result was overwhelming. This
research is the only beginning and it can further sreamline the
Inbound Logistics if further innovation can be done.
What is shipping cycle time and how does it affect Supply Chain:
Shipping cycle time not only utilizes available trucks but also
helps to reduce cost of transportation by improving economy of
scale. There must be proper loading and unloading facility at
plant so that manual handling should me minimized in order to
reduce shipping cycle time and thus increasing turnover of trucks
thus a truck which can carry x mt of material can carry 20% more
in given time thus increasing the revenue of transporters which
further can be negotiated to reduce cost of transportation by
ensuring maximum load in a specified period. The factors that are
identified at all these plants, which effect shipping cycle time,
are:
(1) Traditional Loading/Unloading facility at Plants.
(2) Frequent Power Failure.
(3) Clubbing of two/more party orders.
(4) Lack of Backhauling Option.
(5) Lack of sufficient orders during Lean period.
Fig.1: Shipping Cycle Time graphical
analysis based on two months observation:

Source: The graph prepared on the
basis of response received from respective Plant Logistics Head.
The percentage components of these
factors:
Fig.2: Weighted average of the factors
that effect Shipping Cycle Time based on the response of the Plant
Logistics Head.

The factors can be monitored by
improving material handling facility, introducing green channel
system (preference for loading and unloading of trucks should be
given to dedicated transporters then preference goes to flying
truck operators) and assigning trucks to different
loading/unloading points scientifically based on assignment model
which not only minimizes idle time but also provides scope for
improvement. Proper synchronization has to be built to avoid lack
of sufficient orders (it is commonly observed that during first 15
days of the month there is lack of sufficient orders and in the
last 15 days there are orders more than FTL (Full Truck Load)
capacity. This refers to Bullwhip effect in Supply Chain
terminology.Here Bullwhip effect refers to distortion in
information in Supply Chain that leads to stockout,increased lead
time,overstocking.There is always an agreement between firm and
transporters that same truck which carry slags /gypsum/clinker
will be used for shipping finished goods .This will not only help
to reduce the cost of transportation but also helps to gain more
control over vendors which will be reflected during peak season
when there is huge crisis of trucks due to huge demand in steel
sectors/cement sectors.
What is demmurage and how does it affect Supply Chain Management?
Demmurage is defined as detention of wagons beyond specified time
(in case of 40 BCN wagons loading / unloading time is 8 hrs+free
time and in case of 20 wagons loading/unloading time is 5 hrs+free
time) attracts penalty on the basis of rate for each wagon/hr
wagons detention hours. This penalty accumulates upto 1% to 2%
of total freight and when frequency of rake lies in between those
of 15 to 20 rakes in a month then impact of demmurage is over
several lakhs, which accrue upto to crores in INR in a year. The
factors that effect demmurages are:
(1) Lack of modern loading or unloading facilities.
(2) Power failure.
(3) Lack of proper infrastructure (length of rail siding).
Fig.3 Demmurages graphical analysis
based on two months observation (weighted average):

The strategic investment (CAPEX) in
building infrastructure (length of rail siding) or captive power
plant or in modernized loading/unloading system will not only
define the competitiveness of the firm.
Investment-Demmurages (cost paid as penalty to railway) matrix:
|
Investment
(One Time) |
Dimension |
Savings |
PB Period |
|
1 Crore (INR) |
|
(Per month) |
|
|
|
Developing
rail line |
10 Lack (INR) |
10 months |
|
|
Improving
handling facility |
|
|
|
|
Installing
conveyor belt |
|
|
|
|
Installing
counter |
|
|
|
|
|
|
|
Result is based on one of the
Integrated Cement Plant in eastern region this could be very in
case of integrated steel plant.
The above matrix gives fair idea about how much investment should
be made in developing material handling capability, building rail
infrastructure so that demmurages cost can be decreased because it
has huge impact on Inbound Logistics Cost. Demmurage has also
major impact on undercharges/overcharges (penalty levied on
consignor by Ministry of Railway on each wagon). Well it sounds
very interesting and very uncommon effect but recently almost
every company including leading cement producers, steel producers,
FMCG companies all suffered over crores of rupees in INR due to
lack of proper understanding about implications of underloading/overloading
of any wagons. It occurred inorder to avoid demmurages at the
point of loading which resulted in exceeding the prescribed
capacity of loading a particular wagon which attracted huge
penalty which is calculated as given formula as given by circular
issued by Ministry of Railway in the month of August 2006 which
varies from period to period as per order.
The formula given for calculation of undercharges as:
Penalty imposed= {(Total weight of Tare³+Consignment)-Total Tare
weight-Prescribed carrying capacity on each Tare (max.weight can
be carried by wagon)} ×Highest Class Freight×3.
This minute error while loading at loading point can affect
Outbound Logistics Cost and thus the entire Supply Chain becomes
distorted.
Conclusion:
The above findings clearly indicate that Inbound Logistics is
still one of the most neglected areas has greatly influenced
entire Logistics. Logistics is one the important function and
backbone of Supply Chain was till date focused on distribution of
finished goods but Inbound Logistics was never given its due
treatment as a result Indian firms are loosing million dollars
every year. In order to gain competitive advantage Inbound
Logistics need fair treatment.
1. Inbound Logistics is defined as planning, implementing
&controlling the efficient effective movement of raw materials or
semi finished goods and storage from source to plant where it will
be stored and converted into finished goods. In case of Cement &
Steel plants the raw materials are coal, gypsum, iron ore, slag,
clinker, flying ash etc.
2. Outbound Logistics is defined as planning, implementing
&controlling the efficient effective movement of finished goods
and storage from plant to warehouse where it will be stored and
delivered to respective dealer/or whole seller point.
3. Tare refers to empty wagon steel case.
References:
• The value chain framework of Michael Porter.
• Bowersox, D. J., B. J. La Londe, et al. (1969). Readings in
physical distribution management. The logistics of marketing.
Edited by Donald J. Bowersox. Bernard J. La Londe. Edward W.
Smykay, [New York] Macmillan Co.; London: Collier-Macmillan.
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